Dear Reader,

We were at Legoland Windsor the week before last. Had a fantastic time.

The people at Lego really do seem to be fanatical about… Lego!

The attention to detail, creativity and dedication is just off the scale. I’ve seen and played with competing products: as kids we briefly had something called “Betta Builder” (it wasn’t); and every now and then a misguided relative will buy my son something from the “Megablocks” range - that seems cheap, nasty and lacking imagination in comparison with Lego. All this was reflected at the park itself.

I’ve been kicking an idea around for a while now that one of the keys to enjoying life and work is to pick something, one thing, and decide that it’s the thing you’re going to be the best in the world at. I’m also beginning to think it doesn’t even really matter if you have any chance at all of actually being the best in the world at it - so long as you keep on acting as if you intend to be.

I don’t know if that’s how they would describe it, but the people at Lego certainly do seem to act as if they have an ironclad determination to be the best in the world at making building toys.

I wonder if you’d be willing to check this out for me a little?

How would it be if you had something which you’d decided that you were going to be the best in the world at doing?

What differences might you see in your life and business if you had that vision, if you held that intention?

If you had decided, five years ago, to be the best in the world at X, what might you be saying about yourself now?